Run Career.Story — Matt · Product & Technology Executive
Building the intelligent operating system for fitness.
Thirty years turning emerging technology into platforms customers grow on.
The Through-Line
Every chapter is the same job: turn emerging tech and messy complexity into products customers adopt.
1995Commercial internet
2000Enterprise platforms
2006SaaS leadership
2012Enterprise transformation
2022AI-native product
NEXTABC: AI-native platform convergence
Builder DNA
Product executive with engineering depth — I make platform tradeoffs credibly because I've sat on every side of them.
- Coding since 1980; ran a BBS in the 1980s
- Newhouse advertising degree: an engineer's systems thinking plus a communicator's storytelling
- Hired into the web era as "an advertising guy who knows how to program"
Proof · Pioneering Markets
I built commerce on the web before "ecommerce" was a word.
FTD · Nordstrom · OfficeMax · Omaha Steaks · American Express Travel — one of the first airline booking systems online.
Proof · Durable Platforms
Platforms I built stayed in production for decades.
- Phoenix Platform (CCBN/Thomson): language, compiler, deployment system, visual editor — ~20 years in production
- AOL's first standalone browser — shipped to ~20 million desktops with ~300-person global teams
Proof · Executive Ownership
At Aptela I owned product, technology — and the P&L consequences.
- Re-platform: ~1M lines of Java on 30 servers → ~35K lines of Erlang on 4
- 2008 crisis: took over operations and rebuilt the operating model end to end
30% → 2%customer churn
99.999%platform reliability
$10Mgrowth restored → acquired by Vonage
Fitness Depth · Enterprise
I've already modernized a fitness operating system — the hard way.
YMCA of Greater New York: membership, classes, aquatics, childcare, camps, facilities, and fundraising — running on 40 years of AS/400.
28facilities
100Kactive members
3,000instructors
$100M+annual payments
Fitness Depth · Operator
I know the studio floor, not just the boardroom.
- Certified yoga instructor — 10+ years teaching and advising studio owners
- Founded StudioBoss during COVID: scheduling, payments, and publishing for independent instructors
Proof · Shared Capabilities
At BlockFi I ran the shared-capability platform every product team depended on.
- ~25 engineers · enterprise data, CRM, marketing automation, operational tooling
- AI-driven fraud reduction: millions saved
- Post-incident controls work that expanded the KPMG audit
Now · AI-Native Practice
I don't advise on AI from the sidelines — I build with agents daily.
- Enterprise AI advisor at EPAM: training teams on agents in discovery, prototyping, analysis, and delivery
- Repeatable workflows that compress weeks of analysis into hours
- Build / buy / partner framing for AI capabilities with enterprise clients
Why ABC · First 90 Days
ABC is the convergence of every chapter: fitness, platform convergence, and AI.
- LISTEN — operators, members, and the four product teams: where does fragmentation hurt most?
- MAP — shared-capability and data-foundation opportunities across Ignite, Glofox, Trainerize, Evo
- SEQUENCE — an agentic AI roadmap ranked by operator and member outcomes, not demo value
- BUILD — hire and shape the product/UX team around clear ownership and an honest operating rhythm
What Success Looks Like
One coherent platform. AI that moves operator and member outcomes. A team that ships.
- A clear, measurable integrated product strategy connecting convergence, AI value, and shared capabilities
- A roadmap sequenced by highest-impact outcomes
- Product, Engineering, Data, Design, Security, and GTM aligned on the bets
- A strong product & UX team operating with ownership and trust
Let's build the intelligent operating system for fitness.