Matt Smith

Enterprise Solution Architect & AI Advisor

Advise global enterprises on AI adoption, commerce, customer experience, and platform modernization strategy.

AI Enablement & Agentic Workflows

• Internal AI advisor: train delivery teams on practical application of AI tools and agents in discovery, analysis, prototyping, and delivery.
• Built AI-assisted workflows for analyzing complex enterprise environments — repeatedly demonstrating that work previously requiring teams and weeks could be completed in hours.
• Help clients separate durable AI product strategy from hype, including build/buy/partner framing for AI capabilities.

Selected Engagements

• Airgas — architecture leadership for a multi-million-dollar B2B commerce transformation, overseeing a complex headless commerce implementation delivered by Accenture teams.
• Dexcom — customer service platform transformation connecting customer experience goals with scalable platform architecture.

Director of Product Management — Enterprise Data & Internal Platforms

Led Storm, the internal product organization responsible for enterprise data, CRM, marketing automation, and the operational platforms supporting the entire company through hypergrowth.

• Led an organization of ~25 engineers; owned product strategy, roadmap, and operating rhythm for shared platform capabilities used across every product team.
• Developed AI-driven fraud reduction initiatives delivering millions in savings through automation and improved controls.
• Tapped by CTO leadership to analyze a major cryptocurrency reward payment incident; established audit processes and improved financial controls — work that expanded the KPMG audit effort.
• Supported launch of crypto rewards credit card products; partnered with executive leadership on operational risk, controls, and platform reliability.

Founder / Fractional CTO

Product technology advisor and builder helping organizations design, build, and scale digital products — spanning product strategy, architecture, engineering management, and UX leadership.

• StudioBoss — founded a SaaS platform for independent fitness instructors and studios: website publishing, class scheduling, payments, and customer management. Built in response to instructors losing income during COVID, drawing on firsthand experience teaching yoga and advising studio owners.

Senior Solution Architect · Commerce Practice Lead

Led enterprise commerce and platform transformation initiatives; appointed to the Salesforce Global B2B Commerce Partner Advisory Board.

• YMCA of Greater New York — led architecture recovery and modernization strategy for one of the most complex fitness operations in the country: 28 facilities, 100,000 active members, 300,000 inactive members, 3,000 instructors, $100M+ in annual payments. Scope spanned membership, classes, aquatics, childcare, camps, facilities, fundraising, and hotel booking — translating 40 years of AS/400-embedded operational complexity into a modern cloud platform strategy.
• Developed the Salesforce-based fundraising technology roadmap for JDRF; delivered enterprise commerce solutions for Ansell, NIST, and Brinks Security.
• Built internal enablement programs helping 30+ architects achieve commerce certification.

VP Product, Technology & Operations

Executive leader for product, engineering, and operations at a pioneering business VoIP SaaS company, from Series A through acquisition by Vocalocity/Vonage. Managed global teams across the US, Argentina, and India.

• Set multi-year product and platform strategy for a subscription SaaS business serving SMB customers.
• Led re-platforming from ~1M lines of Java on 30 servers to ~35K lines of Erlang on 4 servers, achieving five-nines reliability.
• During the 2008 financial crisis, expanded into operations leadership: designed a CRM-based operating ecosystem connecting sales, support, onboarding, and billing.
• Reduced customer churn from ~30% to 2%, restored growth toward $10M revenue, and positioned the company for acquisition.